Automate Content Production with Wisewand + Make (Integromat)

Why Automate Content Production?

If you manage more than one website, you've felt the bottleneck: content production. Even with Wisewand generating articles in under 3 minutes, the manual workflow still requires you to log in, enter keywords, generate articles, review them, and publish. Multiply that across 5-10 sites and you're spending hours on repetitive tasks.

Automation is one of the advanced workflows we briefly covered in our Wisewand AI review. This guide goes much deeper into the Make integration.

Automation eliminates the repetitive parts. By connecting Wisewand to Make (formerly Integromat), you can build workflows that generate, schedule, and publish content automatically — across multiple sites, on a schedule you define, with minimal manual intervention.

The Les Wizards team demonstrated this concept in their SEO automation video, showing how to "feed your sites with content without ever touching them." After building and testing several automation workflows myself, I can confirm: this is the productivity multiplier that separates hobbyist bloggers from professional site operators.

What Is Make (Integromat)?

Make is a visual automation platform that connects thousands of apps and services. You build "scenarios" — automated workflows — by connecting modules that pass data between tools. Think of it as a visual programming language where each block represents an action: send an email, create a document, call an API.

For our purposes, Make connects to Wisewand via its API module, allowing you to trigger article generation, retrieve completed articles, and push content to WordPress or other platforms — all without logging into Wisewand's dashboard.

Prerequisites

Before building your automation:

• Wisewand account with API access and active credits (see plans or compare with alternatives)
• Make account — the free tier allows 1,000 operations/month, which is enough for testing. For production use, the Core plan ($10.59/month) gives you 10,000 operations
• WordPress site(s) with the Wisewand plugin installed (for auto-publishing)
• Basic understanding of APIs (helpful but not required — I'll walk you through it)

Architecture Overview

Here's the big picture of what we're building:

1. Trigger: A scheduled trigger (daily, weekly) or a new row in a Google Sheet
2. Input: Keywords from your Google Sheet, Airtable, or manual list
3. Generation: Make calls the Wisewand API to generate articles
4. Processing: Make waits for generation to complete, then retrieves the article
5. Output: The article is published to WordPress (via Wisewand's auto-publish or Make's WordPress module)
6. Notification: You receive a Slack/email notification with the article details and SEO score

If you haven’t set up your WordPress integration yet, start with our WordPress setup guide — Make automation works best when your WordPress connection is already configured.

Workflow 1: Scheduled Weekly Content Generation

This is the simplest and most useful automation. It generates a set number of articles per week on a fixed schedule.

Step 1: Create the Trigger

1. In Make, create a new scenario
2. Add a "Schedule" trigger module
3. Set it to run weekly (e.g., every Monday at 9:00 AM)
4. This trigger kicks off the workflow automatically

Step 2: Connect Your Keyword Source

Add a Google Sheets module (or Airtable, or any spreadsheet tool) to read your keyword list:

• Connect your Google account
• Select the spreadsheet containing your keyword list
• Configure it to read the next 5-10 unprocessed keywords (use a "Status" column to track which keywords have been used)

Your spreadsheet should have columns for:

Step 3: Generate Articles via Wisewand API

Add an HTTP module to call the Wisewand API:

1. Use the "Make an API call" module (HTTP)
2. Set the method to POST
3. Enter the Wisewand API endpoint for article generation
4. Add your API key in the headers (Authorization: Bearer YOUR_API_KEY)
5. In the request body, pass: keyword, persona ID, project ID, and generation mode

Step 4: Wait and Retrieve

Article generation takes 1-3 minutes. Add a delay module (3 minutes) followed by another API call to check the generation status. If the article is ready, retrieve the content. If not, add a retry loop.

Step 5: Publish to WordPress

You have two options for publishing:

• Option A — Wisewand auto-publish: If your project has WordPress auto-publishing configured, the article publishes automatically when generated. No additional Make step needed
• Option B — Make WordPress module: Add a WordPress module to Make. Create a new post with the article title, content, featured image URL, and meta tags. This gives you more control over post categories, tags, and scheduling

Step 6: Notify and Update

1. Add a Slack or email module to send yourself a summary: article title, URL, SEO score, and any notes
2. Update the Google Sheet status column to "generated" or "published"

Workflow 2: RSS-Triggered Content for News Sites

This workflow generates articles automatically when a topic trends in your niche.

How It Works

1. Trigger: An RSS feed module monitors industry news sources
2. Filter: Make filters items by keywords relevant to your site
3. Transform: Extract the topic/keyword from the RSS item title
4. Generate: Call Wisewand's API with the "News Article" mode — the AI incorporates the latest information from Google News
5. Publish: Auto-publish to your site as a draft for quick review
6. Alert: Notify you that a draft is ready for review and publishing

This is particularly powerful for news sites, tech blogs, or any niche where timely content provides a ranking advantage. Wisewand's "Article d'actualité" mode was specifically designed for this use case — it pulls current information from Google News to ensure the content is timely and relevant.

Workflow 3: Multi-Site Content Distribution

If you manage a network of sites, this workflow distributes content across them efficiently:

1. Master spreadsheet: One Google Sheet with columns for keyword, target site, persona, and priority
2. Daily trigger: The scenario runs daily and processes 3-5 keywords per site
3. Site routing: A router module in Make directs each keyword to the correct Wisewand project based on the "Site" column
4. Parallel generation: Multiple articles generate simultaneously for different sites
5. Per-site publishing: Each article publishes to its designated WordPress installation
6. Central logging: All articles logged in a master Google Sheet with title, URL, SEO score, word count, and site

Advanced: Wisewand RSS Feed Integration

Wisewand also offers an RSS feed mode that can be leveraged within Make scenarios. The RSS flux mode generates content automatically at regular intervals, which can then be picked up by Make for processing, enrichment, and distribution.

This creates a fully autonomous content pipeline:

• Wisewand generates articles on a schedule via RSS mode
• Make monitors the RSS feed for new articles
• When a new article appears, Make can: publish it to WordPress, share it on social media, add it to a newsletter, and log it in your content tracker

Optimization Tips for Make Scenarios

Error Handling

Always add error handlers to your scenarios:

• API timeout: If Wisewand's API doesn't respond within 60 seconds, retry once. If it fails again, log the error and skip to the next keyword
• Credit exhaustion: Add a check before generation to verify you have enough credits. If not, send an alert and pause the scenario
• WordPress connection issues: If publishing fails, save the article content to a Google Doc as a backup

Cost Management

Automation makes it easy to burn through credits quickly. Implement safeguards:

• Daily limits: Cap article generation at 5-10 per day per site. This is enough for most sites and prevents runaway spending
• Credit monitoring: Add a weekly check to log remaining credits (see our FAQ on credit management). Set up an alert when credits drop below 20% of your monthly allocation
• Quality gates: For important sites, publish to draft and review before going live. Only use auto-publish for low-risk informational content

Scheduling Best Practices

• Stagger generation times: Don't generate all articles at once. Space them out to avoid API rate limits and maintain natural publishing patterns
• Respect credit allocation: If you have 120 credits per month, plan for 28-30 articles per week, leaving a buffer for manual generation and testing
• Vary publishing times: Use Make's delay modules to publish articles at different times of day. A site that publishes 5 articles simultaneously every Monday looks automated to Google

Real-World Setup: My Wisewand Production Workflow

Here's the exact Make scenario I run for content production across 3 sites:

1. Sunday night: A scenario reads 15 keywords from my Google Sheet (5 per site)
2. Monday 6:00 AM: Articles are generated via the Wisewand API in Autopilot mode
3. Monday 6:15 AM: Completed articles are published to WordPress as drafts
4. Monday 7:00 AM: I receive a Slack notification with article titles, SEO scores, and review links
5. Monday morning: I review drafts, make edits where needed, and schedule publications throughout the week
6. Throughout the week: Articles publish at staggered intervals (2-3 per day per site)

Total hands-on time: about 2-3 hours per week for content across 3 sites. Before automation, this same output took 15+ hours.

Make Pricing for Wisewand Automation

Each article generation typically consumes 8-12 operations (trigger, read keyword, API call, wait, retrieve, publish, notify, update sheet). The Core plan handles most production workflows comfortably.

Common Automation Mistakes

• No quality review: Automation doesn't replace editorial review. Check internal linking and content quality before articles go live on important sites
• Ignoring error logs: Check your Make scenario logs weekly. Failed executions mean missed content and wasted credits
• Over-automating: Not everything should be automated. High-value e-commerce product pages, competitive keywords, and YMYL topics deserve manual attention
• No credit alerts: Running out of credits mid-scenario creates partially completed workflows. Always set up low-credit alerts

Start Automating Your Content Pipeline

Content automation isn't about removing humans from the process — as we showed in our Wisewand vs ChatGPT comparison, it's about removing the repetitive parts so you can focus on strategy, review, and optimization. Wisewand generates the content; Make handles the logistics; you provide the quality control and strategic direction.

The combination scales linearly. Whether you manage 1 site or 20, the workflow is the same — just add more keywords to your spreadsheet. Wisewand's API and Make integration are available on all plans. See Wisewand plans and start building your automation → Use our exclusive promo code to get started at the best price.